Canal+ Champions Pitch

About This Project

For you to check, here you have our last play-and-lost work in the Pitch Game, Canal+’s Channel, specialized in the Champions League.

Name of the channel: Canal+ HD Champions League, or in Spanish, “Canal+ HD Liga de Campeones”, sic. It was, from our view, well conceptualized (sports qualities related to materials, like Strength-Rock, Agility-Fibre, Grip-Rubber), and well connected to the Brand personality (all materials were flowing from the logotype, like a second skin)
We would have loved to see this work animated, but enjoyed making the Style Frames, anyway. Hope you like it!

Creative Direction.
Tavo Ponce
Art Direction.
Juanma Mota, Rafael Merino, Tavo Ponce

Boards, Broadcast